A movement, not a diet

MY STORY.
MY WHY.
OUR MISSION.

I spent years struggling with burnout, brain fog, exhaustion and ADHD symptoms.

What I didn’t realise was how much the food, drinks and habits around me were influencing how I felt every day.

Unboxed Together exists to help people understand food ingredients, reduce highly processed foods and make better choices β€” without judgement.

The Unboxed Together 30-Day Barcode Challenge poster
30-Day Challenge
Unboxed β€” The Dirty Secret Hiding In Our Diet, by Lee Jones
The Book
Lee JonesFounder

Why Unboxed Together Exists

Today I feel better than I did ten years ago.

Not because of a miracle cure.

Not because of a perfect diet.

But because I started understanding what was going into my body.

🍽️

One Meal At A Time

πŸ”

One Habit At A Time

βœ…

One Choice At A Time

What Is Unboxed Together?

A growing community helping people feel better through better awareness.

Understand food ingredients

Learn what’s actually on the label β€” in plain English, not chemistry jargon.

Reduce highly processed foods

Swap products for real food at a pace that fits your real, busy life.

Improve energy and focus

Notice the patterns between what you eat and how clear and steady you feel.

Support ADHD and burnout recovery

For brains that feel everything more β€” small changes can make a real difference.

Make informed choices without judgement

No good foods, no bad foods, no guilt. Just better awareness, your way.

No ExtremesNo PerfectionNo Nonsense

Just better awareness and better building blocks.

30 Days Β· No Calorie Counting Β· Just Food

The 30-Day Barcode Challenge

For 30 days we’re choosing real food over products.

  • βœ“No calorie counting.
  • βœ“No complicated rules.
  • βœ“No ingredient lists to memorise.

Just simple building blocks and better awareness.

The Unboxed Together 30-Day Barcode Challenge β€” real food, real fuel, real you

Your Body Needs Building Blocks Every Day

Tap each block to see real examples and a plain-language explanation.

EggsChickenFishBeans & lentilsGreek yoghurtNuts

Protein helps your body repair, build and stay full for longer. Getting some with every meal helps steady your energy and curb the mid-afternoon crash.

AvocadoOlive oilNuts & seedsOily fishEggs

Fats are not the enemy. The right ones support your brain, hormones and help you absorb vitamins. They also make food taste good β€” which makes real food easier to stick with.

OatsPotatoesRiceWholegrainsSquashBread you recognise

Carbs are your body’s easiest energy source. Less-processed ones release that energy slowly, so you feel steady instead of spiking and crashing.

Whole fruitBerriesDatesHoney (a little)

Sweetness isn’t off-limits. When it comes wrapped in fibre β€” like whole fruit β€” your body handles it far better than the isolated sugars hidden in processed products.

Extra virgin olive oilCold-pressed rapeseedButterCoconut oil

Swapping heavily refined oils for simpler, less-processed ones is one of the quietest upgrades you can make to everyday cooking.

Sea saltLeafy greensSeedsWholefoods

Your body needs minerals to function. Cooking real food at home usually means better balance than the hidden salt loaded into ultra-processed products.

BroccoliCarrotsSpinachPeppersWhatever you’ll actually eat

Vegetables bring fibre, colour and nutrients to the plate. The best vegetable is the one you’ll genuinely eat β€” start there, no pressure to be perfect.

Simple Beats Perfect

You don’t need a diet plan. You need a framework.

Protein + Healthy Fat + Carbohydrate + Fruit/Vegetable

Proteinβ€”
Healthy Fatβ€”
Carbohydrateβ€”
Fruit / Vegetableβ€”

Tap an option from each block to build your plate.

Protein
Healthy Fat
Carbohydrate
Fruit / Vegetable
Professional photocoming soon
Lee Jones Β· Founder

I Thought I Was Broken

For years I blamed stress.

I blamed work.

I blamed myself.

Learning how food, additives and lifestyle choices affected me changed everything.

Today I’m sharing what I wish someone had taught me sooner.

Read The Full Story
Unboxed β€” The Dirty Secret Hiding In Our Diet, by Lee Jones

Start With The Book

Everything I learned that helped me rebuild my health, clarity and wellbeing.

Available in paperback and ebook.

In development

The App Is Coming

A pocket sidekick for the movement β€” here to support your choices, not run your life.

  • βœ“Scan products
  • βœ“Understand ingredients
  • βœ“Learn what additives do
  • βœ“Track challenge progress
  • βœ“Make better choices in seconds

Want to be first to try it?

No spam. Unsubscribe any time. We only email things worth opening.

Unboxed Together

Scan a product

Preview of the Unboxed Together app scanning a product

Watch Your 30 Days Add Up

A sneak peek at the progress tracker and community leaderboard launching with the challenge.

Your progress

Day 12 / 30

Tick off each day. Build a streak. Celebrate progress, not perfection.

Community leaderboard

Coming soon
  • 1Your name here30 days
  • 2Community member28 days
  • 3Community member27 days

Friendly, optional, and all about encouragement β€” never competition over health.

Featured In

Building credibility one honest conversation at a time.

BRAINZ

Magazine

Executive Contributor

Read the articles β†’
πŸŽ™οΈ

Podcast Appearances

Coming soon

πŸ“°

Media Mentions

Coming soon

What people are starting to say

β˜…β˜…β˜…β˜…β˜…

β€œSomeone finally explained this in a way I understand.”

β€” Early member Β· testimonial spot reserved

β˜…β˜…β˜…β˜…β˜…

β€œNo fear, no extremes β€” just changes I can actually keep.”

β€” Early member Β· testimonial spot reserved

β˜…β˜…β˜…β˜…β˜…

β€œThe first time food advice made sense for my brain.”

β€” Early member Β· testimonial spot reserved

Success story

β€œI stopped blaming myself and started understanding my body. The brain fog lifted, my energy came back, and food finally felt simple again.”

β€” Founder’s own story. Real member success stories will live here as the community grows.

Read the full story

You’re Not Doing This Alone

Join a community of people figuring this out together β€” supportive, honest and judgement-free.

πŸ“Local meetups β€” coming soon
🀝Community ambassadors β€” coming soon

Get the newsletter

Practical, judgement-free tips and challenge updates β€” straight to your inbox.

No spam. Unsubscribe any time. We only email things worth opening.

Why People Stay

Simple

No jargon, no overwhelm. Just clear next steps.

Practical

Built for real kitchens, real budgets, real life.

Family Friendly

Changes the whole household can get behind.

No Judgement

Progress over perfection, always.

Science Aware

Evidence-informed, never hype or fear.

Community Driven

We figure it out together, not alone.

You Don’t Need To Be Perfect.
You Just Need To Start.

Together, we’re making food simpler, healthier and easier to understand.

No spam. Unsubscribe any time. We only email things worth opening.

A real food movement for the ultra-processed age

Understanding food additives

Many everyday products contain food additives most of us never think about. Unboxed Together helps you read ingredient labels with confidence and understand what those additives actually do β€” no chemistry degree required.

Reducing ultra-processed foods

Ultra-processed foods have quietly become the default. The 30-Day Barcode Challenge is a simple, judgement-free way to swap products for real food and rebuild your energy one choice at a time.

ADHD, burnout and nutrition

For people managing ADHD symptoms or burnout, the link between food and focus is often overlooked. We share evidence-aware, practical ideas β€” never extreme claims β€” to help you notice what works for your body.

Ingredient awareness, made simple

From the barcode challenge to the book and the upcoming app, everything we build is about ingredient awareness and better building blocks β€” a real food movement people want to join, not a product being sold.